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August 27th, 2002
My Big Fat Greek Success Story
It may have been
the worst weekend for this particular weekend in box office
history since four years ago, but there was a lot to smile
about for one movie. But in first, defeating a little Vin
Diesel picture, Signs took the top spot with 14.2 million
thwarting XXX's chances of being the only movie
this summer to be first three weekends in a row (it's now
the second and only other film to be first for two weeks.
BTW, "XXX" made 13.2 this weekend). Spy Kids 2: The Island Of
is still banging out the money with 7.5 million.
Still, if there has
been one major summer hit, it's My Big Fat Greek
This is a fine example of a great word-of-mouth movie with
legs, somehow rising up the charts rather than going down
and doubling its intake almost. This week, it expanded to a
few more theaters and brought in a wonderful 7.2 million.
Quite simply, the five million dollar film has a chance of
breaking 100 million. It's definently this year's "Blair
Witch" story, and quite deservingly so. You can't get a
better crowdpleaser than this movie, and there's no finer
publicity than all this word of mouth. I wouldn't be
surprised if the film rose to number one in the next few
weeks... and hey, the film is set to make a mint after
international grosses and video/DVD sales. It's nice to see
a film that doesn't have a huge opening weekend and then
plummets into the oblivion, as all these summer movies have
more or less.
despite the raves and solid marketing, only made 6.5
million. Maybe the film won't be that sleeper hit, but video
sounds like a place where it could gain an audience. The
weekend wasn't kind to all the major new releases either,
such as Serving Sara with a pathetic 5.7 million.
Austin Powers In
brought in 5.5 million and should cross 200 million shortly,
and in all likelyhood, outgrossing its first sequel.
Newcomers Undisputed and Simone bombed with meager 4.5 and 3.8 takes
(I saw "Simone" - decent but uneven and overall
disappointing satire). Finally, Blood Work took in 2.8 million more.
So as summer
dwindles to a close, all that I can say is bring on the fall
movie season. Lots of biggies coming up there...